{"id":27356,"date":"2020-08-31T21:02:33","date_gmt":"2020-09-01T04:02:33","guid":{"rendered":"https:\/\/scrumatscale.com\/?p=27356"},"modified":"2024-02-16T09:04:53","modified_gmt":"2024-02-16T17:04:53","slug":"harman-international-increasing-value-delivered","status":"publish","type":"post","link":"https:\/\/www.scrumatscale.com\/es\/harman-international-increasing-value-delivered\/","title":{"rendered":"Harman International: Aumentar el valor entregado"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Hero” _builder_version=”3.27.3″ use_background_color_gradient=”on” background_color_gradient_start=”#000000″ background_color_gradient_end=”#e0261d” background_color_gradient_direction=”60deg” background_image=”https:\/\/siscrumatscale.wpengine.com\/wp-content\/uploads\/2019\/12\/licensed-scrum-trainer-teaches-class_scruminc.jpg” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” custom_padding=”5px|0px|0px|0px||” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.27.3″ min_height=”573px” custom_margin=”|auto|-158px|auto||” custom_padding=”||39px|||” _i=”0″ _address=”0.0″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”||60px|” padding_bottom=”60px” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.3″ text_font=”||||||||” header_font=”|600||on|||||” header_font_size=”14px” background_layout=”dark” max_width=”550px” module_alignment=”center” custom_margin=”46px||||false|false” custom_padding=”0px||0px||false|false” _i=”0″ _address=”0.0.0.0″]<\/p>\n

Scrum@Scale Case Study<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.3″ text_font=”Open Sans|600|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”36px” header_2_line_height=”1.4em” background_layout=”dark” max_width=”550px” module_alignment=”center” min_height=”197px” custom_margin=”-29px||26px||false|false” _i=”1″ _address=”0.0.0.1″]<\/p>\n

Harman International:<\/span><\/h2>\n

Increasing Value Delivered<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.3″ text_text_color=”#ffffff” custom_margin=”-67px||||false|false” custom_padding=”||0px|||” _i=”2″ _address=”0.0.0.2″]The implementation of Scrum@Scale increased value delivery by nine times in under two years through self-organized, cross-functional Scrum teams focusing on MVP. \u00a0Learn how an International IoT and Automotive Electronics company used Scrum@Scale to improve speed to market and customer satisfaction.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”1″ _address=”0.0.1″ custom_padding__hover=”|||”][et_pb_cta title=”CASE STUDY SNAPSHOT” button_url=”#intro” _builder_version=”3.27.3″ header_font=”Poppins|600||on|||||” header_font_size=”14px” header_line_height=”1.8em” body_font=”Open Sans||||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” border_radii=”on|10px|10px|10px|10px” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#CC0000″ button_border_width=”8px” button_border_color=”#cc0000″ button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_icon=”%%22%%” button_icon_color=”#ffffff” button_on_hover=”off” button_alignment=”left” button_custom_margin=”0px||10px||false|false” box_shadow_style=”preset3″ box_shadow_vertical=”31px” box_shadow_blur=”40px” box_shadow_color=”rgba(11,9,26,0.1)” text_orientation=”left” background_layout=”light” max_width=”87%” max_width_last_edited=”on|desktop” custom_margin=”auto||auto||false|false” custom_padding=”21px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”80%” locked=”off” _i=”0″ _address=”0.0.1.0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_enable_color=”on”]Trainer Name:<\/strong>\u00a0Marta Iffland
\nOrganization:<\/strong>\u00a0Harman
\nOrganization Size:<\/strong>Large
\nIndustry:<\/strong>\u00a0Computer and Electronic Product Manufacturing
\nTopics:<\/strong>\u00a0Leadership Participation, Minimum Viable Product (MVP)
\nDate:<\/strong>\u00a02018
\nWebsite:\u00a0Marta\u2019s website<\/a><\/strong>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.3″ min_height=”774px” fb_built=”1″ _i=”1″ _address=”1″][et_pb_row _builder_version=”3.27.3″ _i=”0″ _address=”1.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”1.0.0″][et_pb_video src=”https:\/\/youtu.be\/sYrWJ-vyeas” src_webm=”https:\/\/youtu.be\/XcgG7_Vr0TU” _builder_version=”3.27.3″ _i=”0″ _address=”1.0.0.0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”3.27.3″ custom_margin=”||-2px|||” custom_padding=”0px|0px|0px|0px|false|false” fb_built=”1″ _i=”2″ _address=”2″][et_pb_row _builder_version=”3.27.3″ width=”95%” custom_margin=”|auto|||false|false” custom_padding=”0px||0px||false|false” _i=”0″ _address=”2.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”2.0.0″ custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/scrumatscale.com\/wp-content\/uploads\/2020\/08\/S@S-Case-Study-MARTA-IFFLAND.pdf” url_new_window=”on” button_text=”Download Slides” button_alignment=”center” admin_label=”Slides” _builder_version=”3.27.3″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cc0000″ button_border_radius=”3px” hover_enabled=”0″ button_bg_enable_color=”on” _i=”0″ _address=”2.0.0.0″ button_border_color=”#cc0000″][\/et_pb_button][et_pb_text admin_label=”intro” module_id=”intro” _builder_version=”3.27.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”1080px” module_alignment=”center” _i=”1″ _address=”2.0.0.1″]<\/p>\n

Summary<\/h3>\n

Harman International, a Samsung company that engineers connected car entertainment systems, decided to develop a broad platform for their technology, which could be customized based on different customers\u2019 specific needs. Because the project involved many unknowns, development was assigned to the research team while a separate group of engineers was tasked with building the specific customizations.<\/p>\n

The problem was that after a year of work, none of the functionality was working effectively enough to be tested and nothing had been released to market or even put in front of a customer. When Scrum@Scale Trainer, Marta Iffland, joined the initiative she was met with what she describes as \u201ca patchwork of customer hacks on a broad platform of technical debt.\u201d<\/p>\n

She knew Scrum@Scale could turn things around.<\/p>\n

An empirically driven MVP approach<\/h3>\n

Marta started by focusing delivery around Sprint Goals that were formulated as hypotheses created by a chief product owner. The hypotheses were decomposed and pulled by each of the six teams so that each team was either testing a different element of the overarching hypothesis or a related hypothesis every Sprint.<\/p>\n

It took the teams around 10 sprints to master formulating and validating hypotheses by getting MVPs in customers’ hands and using direct customer feedback to determine what the marketplace valued.<\/p>\n

Over the course of the next year and a half, Hypothesis-testing through Scrum@Scale\u2019s iterative approach enabled the company to better navigate the complex and unknown market in order to drive value and increase innovation.<\/p>\n

Feedback loops for determining business value quickly emerged and today, the teams are able to deliver as many as 3 MVPs per sprint, while increasing the Business Value per point by a factor of 3.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Testimonial” _builder_version=”3.27.3″ use_background_color_gradient=”on” background_color_gradient_start=”#eeEEEE” background_color_gradient_end=”#666666″ background_color_gradient_direction=”60deg” custom_padding=”50px|0px|50px|0px|false|false” disabled=”on” fb_built=”1″ _i=”3″ _address=”3″][et_pb_row module_class=” et_pb_row_fullwidth” _builder_version=”3.27.3″ width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” _i=”0″ _address=”3.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”3.0.0″ custom_padding__hover=”|||”][et_pb_testimonial author=”Romaric Chardonneau” job_title=”Licensed Scrum Trainer” portrait_url=”https:\/\/res.cloudinary.com\/dmwoxjusp\/image\/upload\/v1573472196\/Romaric_Chardonneau_RC.JPG.jpg” quote_icon=”off” portrait_width=”130px” portrait_height=”130px” _builder_version=”3.27.3″ body_font=”Open Sans||||||||” body_font_size=”18px” use_background_color=”off” text_orientation=”center” background_layout=”dark” _i=”0″ _address=”3.0.0.0″]<\/p>\n

I am an Agile coach and trainer by passion, conviction and experience. By passion as I love anything Agile and Agile related, be it at team (Scrum, Kanban, XP…) or at scaled level (SAFe, Nexus, Scrum@Scale, LeSS…). By conviction as I have seen it work in many teams and various companies. By experience as I worked as Scrum Master in multiple teams, coached an Agile Release Train(ART) of 80 people and trained over 200 people on Agile methodologies and frameworks in 2019 alone. From 2004 to 2019, I worked in a large multinational in different countries (China, Singapore, Switzerland) under several consulting and management positions with IT teams ranging from 2 to 20+ people. In 2015, I discovered Scrum with Jeff Sutherland in Zurich and my life has never been the same since!<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Studies” _builder_version=”3.27.3″ background_color=”#fafafc” min_height=”718px” custom_padding=”22px|0px|0px|0px|false|false” fb_built=”1″ _i=”4″ _address=”4″][et_pb_row _builder_version=”3.25″ locked=”off” _i=”0″ _address=”4.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”4.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.98″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” _i=”0″ _address=”4.0.0.0″]<\/p>\n

More Case Studies<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.3″ _i=”1″ _address=”4.1″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”4.1.0″][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”21″ show_author=”off” show_date=”off” _builder_version=”3.27.3″ _i=”0″ _address=”4.1.0.0″][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

La historia de c\u00f3mo el Scrum@Scale transform\u00f3 un conglomerado internacional en una empresa \u00e1gil y con capacidad de respuesta al mercado de arriba abajo.<\/p>","protected":false},"author":12,"featured_media":27358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","footnotes":""},"categories":[21,89],"tags":[],"class_list":["post-27356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-computer-and-electronic-product-manufacturing"],"yoast_head":"\nHarman International: Increasing Value Delivered - Scrum@Scale Framework<\/title>\n<meta name=\"description\" content=\"The story of how Scrum@Scale changed an international conglomerate into an agile, market-responsive company from the top down.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scrumatscale.com\/es\/harman-international-increasing-value-delivered\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harman International: Increasing Value Delivered\" \/>\n<meta property=\"og:description\" content=\"The story of how Scrum@Scale changed an international conglomerate into an agile, market-responsive company from the top down.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scrumatscale.com\/es\/harman-international-increasing-value-delivered\/\" \/>\n<meta property=\"og:site_name\" content=\"Scrum@Scale Framework\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-01T04:02:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T17:04:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scrumatscale.com\/wp-content\/uploads\/2020\/08\/Thumbnail_MartaIffland-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa Layden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Harman International: Increasing Value Delivered\" \/>\n<meta name=\"twitter:description\" content=\"The story of how Scrum@Scale changed an international conglomerate into an agile, market-responsive company from the top down.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.scrumatscale.com\/wp-content\/uploads\/2020\/08\/Thumbnail_MartaIffland-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa Layden\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/harman-international-increasing-value-delivered\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/harman-international-increasing-value-delivered\\\/\"},\"author\":{\"name\":\"Alyssa Layden\",\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/#\\\/schema\\\/person\\\/ad8d4ae60eaa86e494001f4f63d44682\"},\"headline\":\"Harman International: Increasing Value Delivered\",\"datePublished\":\"2020-09-01T04:02:33+00:00\",\"dateModified\":\"2024-02-16T17:04:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/harman-international-increasing-value-delivered\\\/\"},\"wordCount\":1608,\"image\":{\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/harman-international-increasing-value-delivered\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scrumatscale.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Thumbnail_MartaIffland-scaled.jpg\",\"articleSection\":[\"Case Study\",\"Computer and Electronic Product Manufacturing\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/harman-international-increasing-value-delivered\\\/\",\"url\":\"https:\\\/\\\/www.scrumatscale.com\\\/harman-international-increasing-value-delivered\\\/\",\"name\":\"Harman International: Increasing Value Delivered - 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