{"id":27412,"date":"2020-09-02T13:33:22","date_gmt":"2020-09-02T20:33:22","guid":{"rendered":"https:\/\/scrumatscale.com\/?p=27412"},"modified":"2024-02-16T10:20:14","modified_gmt":"2024-02-16T18:20:14","slug":"scrumscale-at-bosch-embracing-agility","status":"publish","type":"post","link":"https:\/\/www.scrumatscale.com\/es\/scrumscale-at-bosch-embracing-agility\/","title":{"rendered":"Scrum@Scale en Bosch: Adoptar la agilidad"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Hero” _builder_version=”3.27.3″ use_background_color_gradient=”on” background_color_gradient_start=”#000000″ background_color_gradient_end=”#e0261d” background_color_gradient_direction=”60deg” background_image=”https:\/\/siscrumatscale.wpengine.com\/wp-content\/uploads\/2019\/12\/licensed-scrum-trainer-teaches-class_scruminc.jpg” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” custom_padding=”||||false|false” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.27.3″ min_height=”573px” custom_margin=”||||false|false” custom_padding=”||||false|false” _i=”0″ _address=”0.0″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”||60px|” padding_bottom=”60px” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.3″ text_font=”||||||||” header_font=”|600||on|||||” header_font_size=”14px” background_layout=”dark” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” _i=”0″ _address=”0.0.0.0″]<\/p>\n

Scrum@Scale Case Study<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.3″ text_font=”Open Sans|600|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”36px” header_2_line_height=”1.4em” background_layout=”dark” max_width=”550px” module_alignment=”center” min_height=”197px” custom_margin=”||||false|false” _i=”1″ _address=”0.0.0.1″]<\/p>\n

Scrum@Scale at Bosch: Embracing Agility<\/h2>\n

To remain an innovative, competitive market leader, Bosch transforms from the top down.[\/et_pb_text][et_pb_text _builder_version=”3.27.3″ text_text_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”||||false|false” _i=”2″ _address=”0.0.0.2″]\u201cFor Bosch agility is crucial, it allows us to adjust to the increasing speed of the world around us. Agility allows us to remain in a position as an innovation leader.\u201d \u2013 Volkmar Denner, CEO of Bosch, May 2017[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”1″ _address=”0.0.1″ custom_padding__hover=”|||”][et_pb_cta title=”CASE STUDY SNAPSHOT” button_url=”#intro” _builder_version=”3.27.3″ header_font=”Poppins|600||on|||||” header_font_size=”14px” header_line_height=”1.8em” body_font=”Open Sans||||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” border_radii=”on|10px|10px|10px|10px” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#CC0000″ button_border_width=”8px” button_border_color=”#cc0000″ button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_icon=”%%22%%” button_icon_color=”#ffffff” button_on_hover=”off” button_alignment=”left” button_custom_margin=”0px||10px||false|false” box_shadow_style=”preset3″ box_shadow_vertical=”31px” box_shadow_blur=”40px” box_shadow_color=”rgba(11,9,26,0.1)” text_orientation=”left” background_layout=”light” max_width=”87%” max_width_last_edited=”on|desktop” custom_margin=”auto||auto||false|false” custom_padding=”21px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”80%” hover_enabled=”0″ locked=”off” _i=”0″ _address=”0.0.1.0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_enable_color=”on”]<\/p>\n

Trainer Name:<\/strong>\u00a0Annie Howard
Organization:<\/strong>\u00a0Bosch
Organization Size:<\/strong>Large
Industry:<\/strong> Manufacturing
Topics:<\/strong> Distributed Teams, Driving Innovation and Creativity, Leadership Participation, Removing Silos
Date:<\/strong>\u00a02017
Website:\u00a0<\/strong>https:\/\/www.linkedin.com\/in\/annie-howard-2b461ba\/<\/a><\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.3″ min_height=”774px” custom_margin=”-83px||||false|false” fb_built=”1″ _i=”1″ _address=”1″][et_pb_row _builder_version=”3.27.3″ _i=”0″ _address=”1.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”1.0.0″][et_pb_video src=”https:\/\/youtu.be\/jYpAVKgqFig” src_webm=”https:\/\/youtu.be\/XcgG7_Vr0TU” _builder_version=”3.27.3″ _i=”0″ _address=”1.0.0.0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”3.27.3″ custom_margin=”||-2px|||” custom_padding=”0px|0px|0px|0px|false|false” fb_built=”1″ _i=”2″ _address=”2″][et_pb_row _builder_version=”3.27.3″ width=”95%” custom_margin=”|auto|||false|false” custom_padding=”0px||0px||false|false” _i=”0″ _address=”2.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”2.0.0″ custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/scrumatscale.com\/wp-content\/uploads\/2020\/09\/Annie-Howard-Bosch-Slides.pdf” url_new_window=”on” button_text=”Download Slides” button_alignment=”center” admin_label=”Slides” _builder_version=”3.27.3″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cc0000″ button_border_color=”#cc0000″ button_border_radius=”3px” button_bg_enable_color=”on” _i=”0″ _address=”2.0.0.0″][\/et_pb_button][et_pb_text admin_label=”intro” module_id=”intro” _builder_version=”3.27.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_padding=”||0px|||” _i=”1″ _address=”2.0.0.1″]<\/p>\n

Summary<\/h3>\n

This is the story of serious scale at play. The transformation of a giant corporation with 390,000 employees spread across 60 countries. The story of how Scrum@Scale changed an international conglomerate into an agile, market-responsive company from the top down.<\/p>\n

Founded in 1886, Bosch rose to prominence with their improved magneto ignitor used to start early automobiles. The company is still a major player in the automotive sector. But they have also expanded into other sectors including consumer products, industrial goods and products connected to the internet of things. Over Bosch\u2019s 130+ years of existence, innovation has always been an important part of their culture.<\/p>\n

In the first half of the 20th century, innovation meant mastering mass production, making things in a standardized, repeatable way.<\/p>\n

Fast forward to 2018 and innovation means new products launch faster, are much more customized and interconnected.<\/p>\n

Bosch CEO Volkmar Denner realized that true business agility was going to be critical in keeping up with the pace and demands of the market. Bosch, he realized, needed to transform to be innovative and responsive to customer demands.<\/p>\n

Siloed Scrum Only Takes You So Far<\/h3>\n

Initially, Denner and his executive team decided they would create what they called a \u2018dual organization\u2019. Groups, which needed to innovate and create groundbreaking products, would become agile. The rest of the company would remain as it had been for decades.<\/p>\n

It didn\u2019t take long for the executives to see this \u2018dual organization\u2019 wouldn\u2019t deliver the desired results.<\/p>\n

Next, they decided to make the entire company agile, including the leadership team. While now on the right path, they took a wrong step. This transformation started with a project plan, a timeline, and other classic elements of waterfall project management. The results were predictable \u2013 nothing changed.<\/p>\n

So Bosch\u2019s leadership team decided to go all in and fully scale scrum from the top down.<\/p>\n

Leadership Driven Transformation<\/h3>\n

Bosch\u2019s CEO and board of directors would become a single agile team complete with a Product Owner and Scrum Master. They no longer sat behind a mahogany table and listened to presentations. Instead, they stood, held conversations and used visible planning walls. In other words, status reports were replaced with collaboration and rapid feedback.<\/p>\n

The remaining executives would also form cross-functional leadership teams consisting of 5 to 6 members. Each with their own Product Owner and Scrum Master.<\/p>\n

The ensuing MetaScrum would then drive organizational change every sprint. And leadership would prioritize the backlog for the entire organization. This allowed them to focus and guide where and how change occurred across the enterprise.<\/p>\n

Bosch\u2019s leadership also became more responsive. Rather than setting fixed priorities during annual planning, they moved to continuous planning and funding cycles. This allowed the company to react faster to market conditions and demands.<\/p>\n

As these leadership teams worked they began to see the barriers and impediments in a different way.<\/p>\n

Before, they believed impediments were native to a specific sector. Now, they began to see organizational issues and impediments affecting the company as a whole. Once these issues of organizational debt and impediments were identified, they could finally be tackled.<\/p>\n

Scrum@Scale Leads To Results<\/h3>\n

Bosch\u2019s executive team also created a list of 10 principles they would use to lead the company. Some, like \u2018we achieve excellence\u2019, are common.<\/p>\n

Others, like \u2018 we create autonomy and remove any obstacles\u2019, and \u2018we keep things simple and make decisions quickly\u2019, stand out.<\/p>\n

These principles, coupled with a management lead transformation trickled down throughout the entire organization and yielded tangible results.<\/p>\n

Bosch\u2019s automotive group cut development time in half. Auto Manufacturer Tesla soon presented Bosch with their \u2018Excellent Development Partner Award\u2019.<\/p>\n

Bosch\u2019s home and garden business, which includes their power tool unit, was divided into cross-functional teams. Each included individuals from marketing, product management, business development, engineering and more. This has spurred innovation, efficiencies and employee engagement.<\/p>\n

Bosch has even seen positive results in their agricultural division. Specifically, the use of sensor technology to help grow asparagus.<\/p>\n

In the past, this unit would typically deliver just one innovation over a six to eight-month span. After Bosch implemented the key elements of Scrum@Scale, this unit developed and delivered 10 new systems in just four weeks. All in time for the critical growing season.<\/p>\n

Transformations of any organization can be difficult. Changing the structure of a company the size of Bosch may seem impossible. But with leadership buy in and dedication even a multinational conglomerate can become agile.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Testimonial” _builder_version=”3.27.3″ use_background_color_gradient=”on” background_color_gradient_start=”#eeEEEE” background_color_gradient_end=”#666666″ background_color_gradient_direction=”60deg” custom_padding=”50px|0px|50px|0px|false|false” disabled=”on” fb_built=”1″ _i=”3″ _address=”3″][et_pb_row module_class=” et_pb_row_fullwidth” _builder_version=”3.27.3″ width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” _i=”0″ _address=”3.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”3.0.0″ custom_padding__hover=”|||”][et_pb_testimonial author=”Romaric Chardonneau” job_title=”Licensed Scrum Trainer” portrait_url=”https:\/\/res.cloudinary.com\/dmwoxjusp\/image\/upload\/v1573472196\/Romaric_Chardonneau_RC.JPG.jpg” quote_icon=”off” portrait_width=”130px” portrait_height=”130px” _builder_version=”3.27.3″ body_font=”Open Sans||||||||” body_font_size=”18px” use_background_color=”off” text_orientation=”center” background_layout=”dark” _i=”0″ _address=”3.0.0.0″]<\/p>\n

I am an Agile coach and trainer by passion, conviction and experience. By passion as I love anything Agile and Agile related, be it at team (Scrum, Kanban, XP…) or at scaled level (SAFe, Nexus, Scrum@Scale, LeSS…). By conviction as I have seen it work in many teams and various companies. By experience as I worked as Scrum Master in multiple teams, coached an Agile Release Train(ART) of 80 people and trained over 200 people on Agile methodologies and frameworks in 2019 alone. From 2004 to 2019, I worked in a large multinational in different countries (China, Singapore, Switzerland) under several consulting and management positions with IT teams ranging from 2 to 20+ people. In 2015, I discovered Scrum with Jeff Sutherland in Zurich and my life has never been the same since!<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Studies” _builder_version=”3.27.3″ background_color=”#fafafc” min_height=”718px” custom_padding=”22px|0px|0px|0px|false|false” fb_built=”1″ _i=”4″ _address=”4″][et_pb_row _builder_version=”3.25″ locked=”off” _i=”0″ _address=”4.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”4.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.98″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” _i=”0″ _address=”4.0.0.0″]<\/p>\n

More Case Studies<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.3″ _i=”1″ _address=”4.1″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”4.1.0″][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”21″ show_author=”off” show_date=”off” _builder_version=”3.27.3″ _i=”0″ _address=”4.1.0.0″][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Aprende c\u00f3mo este conglomerado multinacional se transform\u00f3 de arriba abajo para convertirse en una empresa \u00e1gil.<\/p>","protected":false},"author":12,"featured_media":27451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","footnotes":""},"categories":[21,98],"tags":[],"class_list":["post-27412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-manufacturing"],"yoast_head":"\nScrum@Scale at Bosch: Embracing Agility - Scrum@Scale Framework<\/title>\n<meta name=\"description\" content=\"Learn how this multinational conglomerate transformed from the top down to become an agile enterprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scrumatscale.com\/es\/scrumscale-at-bosch-embracing-agility\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scrum@Scale at Bosch: Embracing Agility\" \/>\n<meta property=\"og:description\" content=\"Learn how this multinational conglomerate transformed from the top down to become an agile enterprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scrumatscale.com\/es\/scrumscale-at-bosch-embracing-agility\/\" \/>\n<meta property=\"og:site_name\" content=\"Scrum@Scale Framework\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-02T20:33:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T18:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scrumatscale.com\/wp-content\/uploads\/2020\/09\/Bosch-Case-Study-1024x576-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa Layden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Scrum@Scale at Bosch: Embracing Agility\" \/>\n<meta name=\"twitter:description\" content=\"Learn how this multinational conglomerate transformed from the top down to become an agile enterprise.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.scrumatscale.com\/wp-content\/uploads\/2020\/09\/Bosch-Case-Study-1024x576-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa Layden\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/scrumscale-at-bosch-embracing-agility\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/scrumscale-at-bosch-embracing-agility\\\/\"},\"author\":{\"name\":\"Alyssa Layden\",\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/#\\\/schema\\\/person\\\/ad8d4ae60eaa86e494001f4f63d44682\"},\"headline\":\"Scrum@Scale at Bosch: Embracing Agility\",\"datePublished\":\"2020-09-02T20:33:22+00:00\",\"dateModified\":\"2024-02-16T18:20:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/scrumscale-at-bosch-embracing-agility\\\/\"},\"wordCount\":2076,\"image\":{\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/scrumscale-at-bosch-embracing-agility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scrumatscale.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Thumbnail_AnnieHoward-scaled.jpg\",\"articleSection\":[\"Case Study\",\"Manufacturing\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scrumatscale.com\\\/scrumscale-at-bosch-embracing-agility\\\/\",\"url\":\"https:\\\/\\\/www.scrumatscale.com\\\/scrumscale-at-bosch-embracing-agility\\\/\",\"name\":\"Scrum@Scale at Bosch: Embracing Agility - 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