{"id":27431,"date":"2020-09-02T19:18:28","date_gmt":"2020-09-03T02:18:28","guid":{"rendered":"https:\/\/scrumatscale.com\/?p=27431"},"modified":"2024-02-16T09:56:07","modified_gmt":"2024-02-16T17:56:07","slug":"creating-leadership-buy-in-while-scaling-scrum-in-banking-with-hugo-lourenco","status":"publish","type":"post","link":"https:\/\/www.scrumatscale.com\/es\/creating-leadership-buy-in-while-scaling-scrum-in-banking-with-hugo-lourenco\/","title":{"rendered":"Creando la aceptaci\u00f3n del liderazgo mientras se escala Scrum en la banca con Hugo Lourenco"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;3.27.3&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#000000&#8243; background_color_gradient_end=&#8221;#e0261d&#8221; background_color_gradient_direction=&#8221;60deg&#8221; background_image=&#8221;https:\/\/siscrumatscale.wpengine.com\/wp-content\/uploads\/2019\/12\/licensed-scrum-trainer-teaches-class_scruminc.jpg&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-100px&#8221; box_shadow_color=&#8221;#ffffff&#8221; custom_padding=&#8221;||100px||false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.27.3&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;||60px|&#8221; padding_bottom=&#8221;60px&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;Verdana||||||||&#8221; header_font=&#8221;|600||on|||||&#8221; header_font_size=&#8221;14px&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;]<\/p>\n<h1><span style=\"text-decoration: underline;\">Scrum@Scale Case Study<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;Verdana|600|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; _i=&#8221;1&#8243; _address=&#8221;0.0.0.1&#8243;]<\/p>\n<h2>Banking: Creating Leadership Buy-In While Scaling Scrum<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.3&#8243; text_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; _i=&#8221;2&#8243; _address=&#8221;0.0.0.2&#8243;]Learn how this Scrum@Scale\u00a0Trainer helped a large banking organization adapt key components of the Scrum at Scale framework to fit their unique context[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;0.0.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;CASE STUDY SNAPSHOT&#8221; button_url=&#8221;#intro&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;3.27.3&#8243; header_font=&#8221;Poppins|600||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_line_height=&#8221;1.8em&#8221; body_font=&#8221;Open Sans||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#CC0000&#8243; button_border_width=&#8221;8px&#8221; button_border_color=&#8221;#cc0000&#8243; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Poppins|600||on|||||&#8221; button_icon=&#8221;%%22%%&#8221; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; button_alignment=&#8221;left&#8221; button_custom_margin=&#8221;0px||10px||false|false&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;31px&#8221; box_shadow_blur=&#8221;40px&#8221; box_shadow_color=&#8221;rgba(11,9,26,0.1)&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;80%&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.1.0&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_bg_enable_color=&#8221;on&#8221;]<\/p>\n<p><strong>Trainer Name:<\/strong>\u00a0Hugo Lourenco<br \/> <strong>Organization:<\/strong>\u00a0Anonymous<br \/> <strong>Organization Size:<\/strong>\u00a0Large<br \/> <strong>Industry:<\/strong> Financial Services<br \/> <strong>Topics:<\/strong> Leadership Participation, Strategic Vision<br \/> <strong>Date:<\/strong>\u00a02018<br \/> <strong>Website:\u00a0<a href=\"https:\/\/www.scrumalliance.org\/community\/profile\/hlouren9o\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.scrumalliance.org\/community\/profile\/hlouren9o<\/a><\/strong><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.3&#8243; custom_margin=&#8221;||||false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_video src=&#8221;https:\/\/youtu.be\/mRZnRGAHNeo&#8221; src_webm=&#8221;https:\/\/youtu.be\/XcgG7_Vr0TU&#8221; _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;3.27.3&#8243; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row _builder_version=&#8221;3.27.3&#8243; width=&#8221;95%&#8221; custom_margin=&#8221;|auto|||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/scrumatscale.com\/wp-content\/uploads\/2020\/09\/SAS-CaseStudy-Hugo-small-1.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download Slides&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Slides&#8221; _builder_version=&#8221;3.27.3&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#cc0000&#8243; button_border_color=&#8221;#cc0000&#8243; button_border_radius=&#8221;3px&#8221; button_border_color_last_edited=&#8221;on|desktop&#8221; button_bg_enable_color=&#8221;on&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;][\/et_pb_button][et_pb_text admin_label=&#8221;intro&#8221; module_id=&#8221;intro&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins||||||||&#8221; header_2_text_color=&#8221;#2c3238&#8243; header_2_font_size=&#8221;28px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; link_option_url_new_window=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; _i=&#8221;1&#8243; _address=&#8221;2.0.0.1&#8243;]<\/p>\n<h2>Summary<\/h2>\n<p>Think about a multimillion-euro banking company with 115 locations, an ecosystem of eight partners, 2M registered users, etc. In short, it\u2019s a huge organization. Every time the company needed to launch a new product, the time to market averaged 18 to 24 months. Time to launch included almost a year to release, several months of idle time, and six to seven months to fix project mistakes. This company was losing money, momentum, and failing to produce. In this Scrum at Scale case study,\u00a0<a href=\"https:\/\/agileeducation.org\/trainer\/hugo-lourenco\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scrum@Scale Trainer (SaST) Hugo Lourenco<\/a>\u00a0details his experience scaling Scrum in banking.<\/p>\n<p>Hugo\u2019s first observation was that the alignment between organization areas was not coordinated accordingly. Goals were not aligned with products. Impediments were not being recognized properly. This implied a typical command-and-control structure and lack of good cross-team coordination.<\/p>\n<p>Hugo and his team identified problems, gave insight for moving forward, and enabled Scrum at Scale in banking.<\/p>\n<p>The<a href=\"https:\/\/www.scrumatscale.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Scrum at Scale framework\">\u00a0Scrum at Scale framework<\/a><a href=\"https:\/\/www.scrumatscale.com\/\"><\/a>\u00a0was created by\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Jeff_Sutherland\">Dr. Jeff Sutherland<\/a>\u00a0and allows companies to create their own Agile operating system that fits their unique context. Scrum@Scale naturally extends the Scrum framework, and features roles such as Scrum Master, Product Owner, Chief Scrum Master, and Chief Product Owner. Scrum Practitioners and Agilists can learn more about the Scrum@Scale framework by reviewing the\u00a0<a href=\"https:\/\/www.scrumatscale.com\/scrum-at-scale-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scrum@Scale Guide<\/a>.<\/p>\n<p>In this Scrum at Scale case study, Hugo started at the executive level. He worked with leaders to develop a clear and compelling strategic vision. Strategic vision is defined in the Scrum@Scale Guide as a critical part of the Product Owner Cycle. It helps to clearly align the entire organization along a shared path forward, describe why the organization exists, and explain what the organization will do to leverage key assets in support of its mission. Hugo started with the leaders to ensure teams could work together toward a common goal.<\/p>\n<p>His finding?<strong>\u00a0Developing a clear and compelling strategic vision helps teams work together towards a common goal.<\/strong><\/p>\n<p>This was the crux of the way forward because we saw that, although employees sat together, they didn\u2019t work together.<\/p>\n<p>Executive workshops revealed the context and priorities of the organization, including the all-important \u201cwhy,\u201d \u201cpurpose,\u201d \u201ccause,\u201d and \u201cbeliefs.\u201d Hugo demonstrated how their current structure in the form of an overwhelming matrix graphic called a Chinese wall, with so many directions that it\u2019s almost impossible not to get lost.<\/p>\n<p>Hugo introduced a new approach: An analogy that features EAT and EMS units poised as satellites around the agile bubble of teams to work on initiatives.<\/p>\n<h2>Key Results<\/h2>\n<ul>\n<li>Buy-in from the leadership came from forcing them to discover their own company\u2019s \u201cwhy.\u201d<\/li>\n<li>As the company CIO said, \u201cUsing Scrum at Scale brought us vision and alignment.\u201d<\/li>\n<\/ul>\n<h2>Who Is Hugo Lourenco<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/hlourenco75\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hugo Lourenco<\/a>\u00a0is the founder of Scrumday Portugal\u00ae, today\u00a0<a href=\"https:\/\/www.experienceagile.org\/\">Experie<\/a><a href=\"https:\/\/www.experienceagile.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">nce Agile\u00ae\u00a0<\/a>and DevOps Forum, World Agility Forum and Agile21\u00ae. He is an entrepreneur and focuses on understanding how companies can develop better ways of working to improve their business outcomes.<\/p>\n<p>Hugo is an experienced Executive and C-Suite consultant with a presence in North American and European markets. He has worked closely with leaders at major companies and has observed many brands experience in embracing Enterprise Agility. According to a 2018 report by\u00a0<a href=\"https:\/\/www.mckinsey.com\/business-functions\/organization\/how-we-help-clients\/enterprise-agility\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey &amp; Company,<\/a> Enterprise Agility is crucial for business prosperity; it encompasses increased production speed, adaptation to customer needs, reduced operational costs, and the empowerment of employees.<\/p>\n<p>Hugo Lourenco was trained by Dr. Jeff Sutherland, the co-creator of Scrum and the creator of the Scrum at Scale framework, in July 2018.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Testimonial&#8221; _builder_version=&#8221;3.27.3&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#eeEEEE&#8221; background_color_gradient_end=&#8221;#666666&#8243; background_color_gradient_direction=&#8221;60deg&#8221; custom_padding=&#8221;50px|0px|50px|0px|false|false&#8221; disabled=&#8221;on&#8221; fb_built=&#8221;1&#8243; _i=&#8221;3&#8243; _address=&#8221;3&#8243;][et_pb_row module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.27.3&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_testimonial author=&#8221;Romaric Chardonneau&#8221; job_title=&#8221;Licensed Scrum Trainer&#8221; portrait_url=&#8221;https:\/\/res.cloudinary.com\/dmwoxjusp\/image\/upload\/v1573472196\/Romaric_Chardonneau_RC.JPG.jpg&#8221; quote_icon=&#8221;off&#8221; portrait_width=&#8221;130px&#8221; portrait_height=&#8221;130px&#8221; _builder_version=&#8221;3.27.3&#8243; body_font=&#8221;Open Sans||||||||&#8221; body_font_size=&#8221;18px&#8221; use_background_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.0.0&#8243;]<\/p>\n<p style=\"text-align: center;\">I am an Agile coach and trainer by passion, conviction and experience. By passion as I love anything Agile and Agile related, be it at team (Scrum, Kanban, XP&#8230;) or at scaled level (SAFe, Nexus, Scrum@Scale, LeSS&#8230;). By conviction as I have seen it work in many teams and various companies. By experience as I worked as Scrum Master in multiple teams, coached an Agile Release Train(ART) of 80 people and trained over 200 people on Agile methodologies and frameworks in 2019 alone. From 2004 to 2019, I worked in a large multinational in different countries (China, Singapore, Switzerland) under several consulting and management positions with IT teams ranging from 2 to 20+ people. In 2015, I discovered Scrum with Jeff Sutherland in Zurich and my life has never been the same since!<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Studies&#8221; _builder_version=&#8221;3.27.3&#8243; background_color=&#8221;#fafafc&#8221; min_height=&#8221;718px&#8221; custom_padding=&#8221;22px|0px|0px|0px|false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;4&#8243; _address=&#8221;4&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; locked=&#8221;off&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.0.98&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins||||||||&#8221; header_2_font_size=&#8221;28px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0.0&#8243;]<\/p>\n<h2>More Case Studies<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.27.3&#8243; _i=&#8221;1&#8243; _address=&#8221;4.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;4.1.0&#8243;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;21&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;4.1.0.0&#8243;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprende c\u00f3mo la adhesi\u00f3n de los dirigentes se produjo al obligarles a descubrir el \"por qu\u00e9\" de su propia empresa<\/p>","protected":false},"author":12,"featured_media":27434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","footnotes":""},"categories":[21,93],"tags":[],"class_list":["post-27431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-financial-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating Leadership Buy-in while Scaling Scrum in Banking with Hugo Lourenco - Scrum@Scale Framework<\/title>\n<meta name=\"description\" content=\"Learn how buy-in from the leadership came from forcing them to discover their own company\u2019s \u201cwhy\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, 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