[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Hero” _builder_version=”3.27.3″ use_background_color_gradient=”on” background_color_gradient_start=”#000000″ background_color_gradient_end=”#e0261d” background_color_gradient_direction=”60deg” background_image=”https:\/\/siscrumatscale.wpengine.com\/wp-content\/uploads\/2019\/12\/licensed-scrum-trainer-teaches-class_scruminc.jpg” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” height=”535px” height_tablet=”550px” height_phone=”599px” height_last_edited=”on|tablet” custom_margin=”||-49px||false|false” custom_padding=”5px|0px|0px|0px||” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.27.3″ custom_margin=”|auto||auto|false|false” custom_padding=”||39px|||” _i=”0″ _address=”0.0″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”||60px|” padding_bottom=”60px” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.3″ text_font=”||||||||” header_font=”|600||on|||||” header_font_size=”14px” background_layout=”dark” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”3.27.3″ text_font=”Open Sans|600|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”36px” header_2_line_height=”1.4em” background_layout=”dark” module_alignment=”center” custom_margin=”||||false|false” hover_enabled=”0″ _i=”1″ _address=”0.0.0.1″]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”3.27.3″ text_text_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ locked=”off” _i=”2″ _address=”0.0.0.2″]Learn how Scrum@Scale Trainer Suha Sel\u03c2uk transformed a pair of restaurant and hotel software design and service companies in Turkey. While they held the majority market share, change was imperative as they began losing their lead due to their inability to respond quickly and effectively to customer needs.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”1″ _address=”0.0.1″ custom_padding__hover=”|||”][et_pb_cta title=”CASE STUDY SNAPSHOT” button_url=”#intro” admin_label=”Call To Action” _builder_version=”3.27.3″ header_font=”Poppins|600||on|||||” header_font_size=”14px” header_line_height=”1.8em” body_font=”Open Sans||||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” border_radii=”on|10px|10px|10px|10px” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#CC0000″ button_border_width=”8px” button_border_color=”#cc0000″ button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_icon=”%%22%%” button_icon_color=”#ffffff” button_on_hover=”off” button_alignment=”left” button_custom_margin=”0px||10px||false|false” box_shadow_style=”preset3″ box_shadow_vertical=”31px” box_shadow_blur=”40px” box_shadow_color=”rgba(11,9,26,0.1)” text_orientation=”left” background_layout=”light” max_width=”87%” max_width_last_edited=”on|desktop” custom_margin=”4px||auto||false|false” custom_margin_tablet=”-46px||28px|39px|false|false” custom_margin_phone=”-56px|||20px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”21px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”80%” hover_enabled=”0″ locked=”off” _i=”0″ _address=”0.0.1.0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_enable_color=”on”]<\/p>\n
Trainer Name:<\/strong> Suha Sel\u03c2uk [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.3″ min_height=”470px” custom_margin=”||||false|false” fb_built=”1″ _i=”1″ _address=”1″][et_pb_row _builder_version=”3.27.3″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” _i=”0″ _address=”1.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”1.0.0″][et_pb_video src=”https:\/\/youtu.be\/bJiMHYdGkPc” src_webm=”https:\/\/youtu.be\/XcgG7_Vr0TU” _builder_version=”3.27.3″ custom_margin_tablet=”25px||||false|false” custom_margin_phone=”25px||||false|false” custom_margin_last_edited=”on|tablet” _i=”0″ _address=”1.0.0.0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”3.27.3″ custom_margin=”-11px||-2px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px|false|false” fb_built=”1″ _i=”2″ _address=”2″][et_pb_row _builder_version=”3.27.3″ width=”95%” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” _i=”0″ _address=”2.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”2.0.0″ custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/www.scrumatscale.com\/wp-content\/uploads\/2022\/02\/Suha-Sel\u03c2uk-Case-Study-Protel-Protein.pdf” url_new_window=”on” button_text=”Download Slides” button_alignment=”center” admin_label=”Slides” _builder_version=”3.27.3″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cc0000″ button_border_color=”#cc0000″ button_border_radius=”3px” button_bg_enable_color=”on” _i=”0″ _address=”2.0.0.0″][\/et_pb_button][et_pb_text ul_position=”inside” ul_item_indent=”20px” admin_label=”Intro” module_id=”intro” _builder_version=”3.27.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin_phone=”47px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|2px|0px|||” _i=”1″ _address=”2.0.0.1″]<\/p>\n Protel and Protein are two group companies working together, one designing computer software for hotels and restaurants, and the other providing services with the software including installation and support. The pair of companies had been a sector leader in Turkey for the last 10 years, with a revenue of $35 million per year and 380 employees between the two companies. However, during the last three years The company was losing market share due to unmet customer expectations caused by changing requirements, service delays, startups with lower cost, and the impact of the pandemic. The company also suffered from a lack of autonomy due to high dependency rates and slow decision making. It was determined the entire pair of companies needed to be transformed to become more agile.<\/span><\/p>\n Change from the top down \u2013 increased velocity, less bugs, and penetration into new markets!<\/b><\/p>\n Scrum@Scale Trainer Suha Sel<\/a><\/span>\u03c2<\/span><\/a>uk<\/a> was brought in to guide the transformation to develop a new more agile company with increasing autonomy at the team level and a better understanding and response to customer needs.<\/span><\/p>\n Prior to the transformation, the design company experienced silos, classical hierarchical management, delivery delays, and unmet customer expectations. At the service company, there were five enormous Scrum Teams, mechanical Scrum implementation, a lack of autonomy, and communication issues among teams.<\/span><\/p>\n Change started from the top down. The Executive Action Team (EAT) became Scrum Master for the entire company and established small cross functional teams and conductedtraining and rollout sessions. These product-based scrum teams were able to make decisions, organize themselves, produce solutions, react quickly, and demonstrate value of progress and products to the stakeholders.<\/span><\/p>\n The EAT and Scrum Master for the entire organization managed organizational impediments as well as the transformation plan and backlog. Product Owners,Scrum Masters, and Scrum Teams created an integrated feedback mechanism and product roadmap while Scrum Master teams worked on resolving common impediments.\u00a0<\/span><\/p>\n The transformation produced smaller cross functional, self-managed development teams of four to five members, leadership enhancement, reduced delays, and better understanding of customer expectations. This vision resulted in a drastically increased velocity, less bugs, penetration into new markets, and increased market share.<\/span><\/p>\n Outcomes from Implementing Scrum@Scale <\/b><\/p>\n The restructuring resulted in a strong company vision and a product roadmap.<\/span><\/p>\n Results for Protein:<\/span>\u00a0<\/span><\/p>\n Results for Protel:<\/span><\/p>\n Who Is\u00a0<\/b>Suha Sel\u03c2uk<\/b><\/p>\n Suha<\/a> is the first Scrum Trainer by Scrum Inc.\u2122 in Turkey and is the founder of the Open Agile Turkey<\/a> Community & T4A Consulting<\/a>. He is the author of the book Failure Stories \u2013 Retrospective of Agile Transformation Journeys & Tips for Effective Transformations’<\/i>. He is a regular speaker at events and has spoken at over 45 events to date.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Testimonial” _builder_version=”3.27.3″ use_background_color_gradient=”on” background_color_gradient_start=”#eeEEEE” background_color_gradient_end=”#666666″ background_color_gradient_direction=”60deg” custom_padding=”50px|0px|50px|0px|false|false” disabled=”on” fb_built=”1″ _i=”3″ _address=”3″][et_pb_row module_class=” et_pb_row_fullwidth” _builder_version=”3.27.3″ width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” _i=”0″ _address=”3.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”3.0.0″ custom_padding__hover=”|||”][et_pb_testimonial author=”Romaric Chardonneau” job_title=”Licensed Scrum Trainer” portrait_url=”https:\/\/res.cloudinary.com\/dmwoxjusp\/image\/upload\/v1573472196\/Romaric_Chardonneau_RC.JPG.jpg” quote_icon=”off” portrait_width=”130px” portrait_height=”130px” _builder_version=”3.27.3″ body_font=”Open Sans||||||||” body_font_size=”18px” use_background_color=”off” text_orientation=”center” background_layout=”dark” _i=”0″ _address=”3.0.0.0″]<\/p>\n I am an Agile coach and trainer by passion, conviction and experience. By passion as I love anything Agile and Agile related, be it at team (Scrum, Kanban, XP…) or at scaled level (SAFe, Nexus, Scrum@Scale, LeSS…). By conviction as I have seen it work in many teams and various companies. By experience as I worked as Scrum Master in multiple teams, coached an Agile Release Train(ART) of 80 people and trained over 200 people on Agile methodologies and frameworks in 2019 alone. From 2004 to 2019, I worked in a large multinational in different countries (China, Singapore, Switzerland) under several consulting and management positions with IT teams ranging from 2 to 20+ people. In 2015, I discovered Scrum with Jeff Sutherland in Zurich and my life has never been the same since!<\/p>\n [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Studies” _builder_version=”3.27.3″ background_color=”#fafafc” min_height=”718px” custom_padding=”22px|0px|0px|0px|false|false” fb_built=”1″ _i=”4″ _address=”4″][et_pb_row _builder_version=”3.25″ locked=”off” _i=”0″ _address=”4.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”4.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.98″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” _i=”0″ _address=”4.0.0.0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.3″ _i=”1″ _address=”4.1″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”4.1.0″][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”21″ show_author=”off” show_date=”off” _builder_version=”3.27.3″ _i=”0″ _address=”4.1.0.0″][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Descubre c\u00f3mo Scrum@Scale Trainer Suha Sel\u03c2uk transform\u00f3 las empresas de dise\u00f1o y servicios de software para restaurantes y hoteles en Turqu\u00eda. Aunque ten\u00edan la mayor parte de la cuota de mercado, el cambio era imperativo, ya que empezaban a perder su liderazgo debido a la incapacidad de responder r\u00e1pida y eficazmente a las necesidades de los clientes.<\/p>","protected":false},"author":18,"featured_media":27792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","footnotes":""},"categories":[21,97],"tags":[],"class_list":["post-27787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-leisure-and-hospitality"],"yoast_head":"\n
Organization:<\/strong>\u00a0Protel & Protein
Industry:<\/strong>\u00a0Leisure and Hospitality
Topics:\u00a0<\/strong>Customer Involvement, Delivery and Velocity
Organization Size:<\/strong>\u00a0Large
Date:<\/strong>\u00a02021
Website:\u00a0https:\/\/agileeducation.org\/trainer\/suha-sel-uk\/<\/a><\/a><\/strong><\/p>\nSummary<\/h2>\n
\n
\n
More Case Studies<\/h2>\n