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One of the Netherlands’ largest DIY retail franchises had a siloed management structure and projects that took 3-12 months or even longer to get to market. Registered Scrum@Scale Trainer Serge Beaumont’s simplified approach delivered immediate and impressive results. Overall, the team achieved 5-10x faster market delivery to customers, there was alignment between what was expected and what was delivered, delivery was made in smaller chunks allowing for early value delivery to customers, and e-Commerce sales soared.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” _i=”1″ _address=”0.0.1″ custom_padding__hover=”|||”][et_pb_cta title=”CASE STUDY SNAPSHOT” disabled_on=”on|on|off” admin_label=”Call To Action” _builder_version=”3.27.3″ header_font=”Poppins|600||on|||||” header_font_size=”18px” header_line_height=”1.8em” body_font=”Open Sans||||||||” body_font_size=”16px” body_line_height=”2em” background_color=”#ffffff” border_radii=”on|10px|10px|10px|10px” button_icon=”%%22%%” button_icon_color=”#ffffff” button_on_hover=”off” button_alignment=”left” box_shadow_style=”preset3″ box_shadow_vertical=”30px” box_shadow_blur=”40px” box_shadow_color=”rgba(11,9,26,0.1)” text_orientation=”left” background_layout=”light” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_tablet=”-46px||28px|39px|false|false” custom_margin_phone=”0px||0px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_direction=”top” hover_transition_duration=”0ms” locked=”off” _i=”0″ _address=”0.0.1.0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_enable_color=”on”]Trainer Name:<\/strong>\u00a0Serge Beaumont One of the Netherlands’ largest DIY retail franchises with a waterfall management style was skeptical that implementing Scrum@Scale<\/a> practices could make a difference, but their new e-Commerce Director had experience in Agile and a vision for change. She brought in Registered Scrum@Scale Trainer Serge Beaumont<\/a> to make it happen. Serge noticed that projects were taking 3-12 months to market or even longer when he arrived, noting that “the process was so slow it felt like standing still.\u201d\u00a0 With a siloed organizational structure, a project had no choice but to progress slowly through many teams. Consequently, there was a mismatch between expectations and delivery because by the time a project was finally ready, customer needs had changed. It was definitely time to become more Agile.<\/span>[\/et_pb_text][et_pb_text ul_position=”inside” ul_item_indent=”20px” admin_label=”Write up” _builder_version=”3.27.3″ text_font_size=”16px” text_line_height=”1.6em” ul_font_size=”16px” ul_line_height=”1.8em” header_2_font=”Open Sans|700|||||||” header_2_text_align=”left” header_2_font_size=”28px” header_2_line_height=”2em” header_3_font=”Open Sans|700|||||||” header_3_font_size=”18px” _i=”1″ _address=”2.0.0.1″]<\/p>\n Straightaway, Serge started by creating five cross-functional, autonomous teams, each solely responsible for a different part of the process. This allowed for work to proceed very quickly with each team simultaneously able to complete their part of a project without first waiting on another team. As a result of having business-aligned teams, they were able to scale<\/a> five teams at a time and still keep complexity low. <\/span><\/p>\n Serge trained the teams and ensured that each member understood their purpose, scope, and Definition of Done<\/a>. Autonomous functionalities were aligned so that there were no gaps or overlaps. The initial Product Backlog<\/a> for the first two Sprints was created by chopping up the current waterfall projects, and Serge helped the team plan six Sprints ahead to give them a smoother start.\u00a0 The team decided to keep things simple by creating a portfolio wall<\/a> with sticky notes and synchronized events for sprints so that all teams could work simultaneously. The initial training and setup took about a month, and the teams were ready to go.\u00a0<\/span><\/p>\n Serge’s approach was to keep this Scrum@Scale\u00a0implementation as simple as possible. Accordingly, the five cross-function Scrum teams ran synchronous two-week Sprints. The Executive Action Team<\/a> consisted of the current Director and Scrum Masters, and the Director and Product Owners made up the Executive MetaScrum<\/a>. Sprints lasted two weeks, the daily scrum occurred weekly and portfolio meetings occurred bi-weekly. There was no internal friction once the Scrum@Scale implementation began thanks to the synchronized way of working. There was also a massive reduction in process overhead.<\/span><\/p>\n <\/span><\/p>\n The results of this implementation were swift and impressive. Cross-functional autonomous teams allowed for 5-10x faster market delivery, successful delivery of expectations, and early delivery of high value items.<\/span><\/p>\n [\/et_pb_text][et_pb_text ul_position=”inside” ul_item_indent=”20px” admin_label=”Write up” _builder_version=”3.27.3″ text_font_size=”16px” text_line_height=”1.6em” ul_font_size=”16px” ul_line_height=”1.8em” header_2_font=”Open Sans|700|||||||” header_2_text_align=”left” header_2_font_size=”28px” header_2_line_height=”2em” header_3_font=”Open Sans|700|||||||” header_3_font_size=”18px” _i=”2″ _address=”2.0.0.2″]<\/p>\n Registered Scrum@Scale Trainer<\/a> Serge Beaumont is a Consultant, Trainer, Mentor and self-described all-round geek. His core areas of expertise include Agile, Scrum, DevOps, Scaling (Scrum@Scale) and Product Ownership.\u00a0<\/span>As a Consultant, Serge has experience in software development since 1995 (Smalltalk, Delphi, Java, Python), and Agile consultancy since 2007. He consults for customers who need a wide range of experience on technical, Agile and management issues. Serge has been a trainer for most of his career and has done Scrum training with Jeff Sutherland<\/a>\u00a0since 2009.\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.3″ _i=”1″ _address=”2.1″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”2.1.0″][et_pb_divider color=”#cc0000″ divider_weight=”2px” _builder_version=”3.27.3″ width=”20%” module_alignment=”center” _i=”0″ _address=”2.1.0.0″][\/et_pb_divider][et_pb_text ul_position=”inside” ul_item_indent=”20px” admin_label=”More S@S Case Studies” _builder_version=”3.27.3″ text_font_size=”16px” text_line_height=”1.6em” ul_font_size=”16px” ul_line_height=”1.8em” header_2_font=”Open Sans|700|||||||” header_2_text_align=”left” header_2_font_size=”28px” header_2_line_height=”2em” header_3_font=”Open Sans|700|||||||” header_3_font_size=”18px” _i=”1″ _address=”2.1.0.1″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.3″ _i=”2″ _address=”2.2″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”2.2.0″][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”21″ show_author=”off” show_date=”off” show_categories=”off” _builder_version=”3.27.3″ _i=”0″ _address=”2.2.0.0″][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.3″ fb_built=”1″ _i=”3″ _address=”3″][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Una de las mayores franquicias minoristas de bricolaje de Holanda ten\u00eda una estructura de gesti\u00f3n en silos y proyectos que tardaban entre 3 y 12 meses, o incluso m\u00e1s, en llegar al mercado. Ten\u00edan un estilo de entrega en cascada, con la totalidad de la entrega al final y sin entrega temprana de valor para los clientes. El enfoque de Registered Scrum@Scale Trainer Serge Beaumont comenz\u00f3 con la creaci\u00f3n de equipos multifuncionales y aut\u00f3nomos, cada uno de ellos responsable exclusivo de una parte distinta del proceso. Esto permiti\u00f3 que el trabajo avanzara muy r\u00e1pidamente y que cada equipo pudiera completar simult\u00e1neamente su parte del proyecto sin esperar primero a otro equipo. Los resultados fueron inmediatos e impresionantes. El equipo consigui\u00f3 una entrega del mercado a los clientes entre 5 y 10 veces m\u00e1s r\u00e1pida, ahora hab\u00eda una alineaci\u00f3n entre lo que se esperaba y lo que se entregaba, la entrega se hac\u00eda en trozos m\u00e1s peque\u00f1os, lo que permit\u00eda una entrega temprana de valor a los clientes, y las ventas de comercio electr\u00f3nico se dispararon.<\/p>","protected":false},"author":18,"featured_media":28539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","footnotes":""},"categories":[21,88],"tags":[116,160,149,130,132,120,113,111,112,115],"class_list":["post-28534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-clothing-manufacturing-and-retail","tag-agile","tag-crossfunctional","tag-delivery","tag-executiveactionteameat","tag-executivemetascrumems","tag-prioritization","tag-scalingscrum","tag-scrum","tag-scrumscale","tag-scruminc"],"yoast_head":"\n
\nIndustry: <\/strong>Retail (e-Commerce)
\nOrganization Size: <\/strong>Large
\nTopic: <\/strong>Alignment, Cross-Team Coordination, Delivery & Velocity, Executive Action Team (EAT), Executive MetaScrum (EMS), Prioritization
\nDate:<\/strong> 2023
\nLinkedIn:\u00a0<\/strong>https:\/\/nl.linkedin.com\/in\/sergebeaumont<\/a>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.3″ min_height=”786.5px” custom_padding=”||||false|false” bottom_divider_color=”#cc0000″ bottom_divider_height=”50px” hover_enabled=”0″ fb_built=”1″ _i=”1″ _address=”1″][et_pb_row _builder_version=”3.27.3″ _i=”0″ _address=”1.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”1.0.0″][et_pb_video src=”https:\/\/youtu.be\/4FmK60mHgz0″ _builder_version=”3.27.3″ _i=”0″ _address=”1.0.0.0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.3″ custom_padding=”1px||||false|false” _i=”1″ _address=”1.1″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”1.1.0″][et_pb_button button_url=”https:\/\/www.scrumatscale.com\/wp-content\/uploads\/2024\/06\/Serge-Beaumont-Case-Study-1.pdf” url_new_window=”on” button_text=”Download Slides” button_alignment=”center” _builder_version=”3.27.3″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cc0000″ button_border_color=”rgba(0,0,0,0)” custom_margin=”||||false|false” custom_padding=”||||false|false” button_bg_enable_color=”on” _i=”0″ _address=”1.1.0.0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Studies” _builder_version=”3.27.3″ background_color=”#fafafc” min_height=”826px” custom_padding=”|0px|0px|0px|false|false” fb_built=”1″ _i=”2″ _address=”2″][et_pb_row _builder_version=”3.27.3″ custom_padding=”|||0px||” locked=”off” _i=”0″ _address=”2.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”2.0.0″ custom_padding__hover=”|||”][et_pb_text ul_position=”inside” ul_item_indent=”20px” admin_label=”Write up” _builder_version=”3.27.3″ text_font_size=”16px” text_line_height=”1.6em” ul_font_size=”16px” ul_line_height=”1.8em” header_2_font=”Open Sans|700|||||||” header_2_text_align=”left” header_2_font_size=”28px” header_2_line_height=”2em” header_3_font=”Open Sans|700|||||||” header_3_font_size=”18px” _i=”0″ _address=”2.0.0.0″]<\/p>\nCase Study \u00a0<\/span><\/strong>\u00a0<\/strong><\/h2>\n
Summary: From Siloed, Waterfall Approach to 5-10x Faster Market Delivery\u00a0<\/b><\/h3>\n
The Solution: Cross-functional, Autonomous Teams with Cross-team Coordination<\/b><\/h4>\n
Outcomes from Implementing Scrum@Scale<\/b><\/span><\/h4>\n
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About Serge Beaumont<\/b><\/h3>\n
<\/h2>\n
More Scrum@Scale Case Studies<\/h2>\n